BoatBites is preparing for a full-scale launch in select markets over the next three months
Ever wonder why companies like Uber Eats, Deliveroo and Just Eat haven’t devised a way to transport food, beverage and other essentials to boaters out on the water? John Bonaccorso did and set out to answer the question, ‘Why is it that e-commerce stops at the water’s edge?’.
“I kept thinking, why hasn’t Uber done this? Why hasn’t anybody done this? It came to me. It’s because there’s not enough water-based restaurants to make this worthwhile for everybody,” Bonaccorso told IBI recently. That, and trying to find insurers that understand the concept and are willing to underwrite the ris[k is no easy feat].
So, Bonaccorso, a life-long boater, began working on a business model in 2023 and moved from Florida’s east coast to the Tampa Bay area to begin testing the concept using a website, social media and word of mouth.
Today, BoatBites is preparing for a full-scale launch in Florida and select markets over the next three months, using its proprietary mobile app for the fee-based service just as the boating season begins in most of the US. Within the year, they hope to expand to the Caribbean and EU.